RESUME

 

Senior Digital Marketing Consultant and Strategy with a Well-Rounded Approach and the Skills Your Business Need to Succeed

Analytical

Numbers-Driven

Logical

Practical

Visual

Creative

Able to see the Big Picture

Free Thinking

Work​
experience​
CRM Consulting

​2019 - present

 

Clients:

Fuzzy Pet Health

  • Fuzzy Pet Health needed Lifecycle Marketing infrastructure to nurture their leads and free users into members of their $600 annual membership pet wellness program, as well as a monthly subscription eCommerce product. In addition to CRM projects, I oversaw content marketing strategy and product branding. 

More to Come!

 

Pandora
Senior Manager, CRM
​2018 - 2019

 

I led a team in a high volume environment where our performance was reported to the CEO and shareholders. I led a team in building out audience-focused strategies for driving subscriptions & LTV, and preventing churn using our channels. I developed strategies for major product launches, including Podcasts and SiriusXM and worked with cross-functional teams to ensure scalability and consistency. 

 

 

AEG Presents
CRM Manager
​2017 - 2018

 

I was one of the first members of a new digital marketing team for AEG Presents. At AEG, we built a bespoke marketing tech stack, including a migration of our database and custom integrations with ESP and CDPs. I was able to deepen my technical skills through project managing these integrations and working hand-in-hand with our product manager. From this experience, I have become a highly technical marketer who can defend not only the “Why” but also the “How”.

Ticketmaster, Digital Marketing Manager, ​2015 - 2016

Responsys/Oracle, Deliverability Specialist​2015  

Apple Music, CRM Manager​2014-2015

JamBase.com, Senior Production Manager 2013-2014

Skimlinks, Marketing Coordinator 2012-2013

Skills

Data-Driven Strategy

A/B Testing

Customer Segmentation &                   Personas

Deliverability

Copywriting

Tactical Email, Push & SMS                   Execution

Reporting Up

Cross-Functional Collaboration

Content Marketing

Brand Strategy

Referral & Loyalty Programs

Customer Data Privacy

Event Marketing

Tools

Responsys

ExactTarget/SFMC

Adobe Campaign

CDPs (Lytics, Segment, ActionIQ) 

Autopilot

Yesmail

Mailchimp/Mandrill

Google Analytics

Looker

Tableau

Education
OHIO UNIVERSITY
E.W. Scripps School of Journalism
BSJ, Broadcast Journalism & Marketing

​2007 - 2010

 

I graduated early from Scripps, one of the nation's top journalism schools, which I attended on full academic scholarship. My focus was in Radio and Television broadcast journalism, which built my mass communication skills. I also specialized in Marketing, through the College of Business. During college, I worked at WOUB TV and Radio, was an elected officer in College Democrats, and tutored English writing for Graduate, PhD, and ESL students.

Go Bobcats!

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© 2020 by Meghan Bender
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