Senior Digital Marketing Consultant and Strategy with a Well-Rounded Approach and the Skills Your Business Need to Succeed
Able to see the Big Picture
2019 - present
Fuzzy Pet Health
Fuzzy Pet Health needed Lifecycle Marketing infrastructure to nurture their leads and free users into members of their $600 annual membership pet wellness program, as well as a monthly subscription eCommerce product. In addition to CRM projects, I oversaw content marketing strategy and product branding.
More to Come!
Senior Manager, CRM
2018 - 2019
I led a team in a high volume environment where our performance was reported to the CEO and shareholders. I led a team in building out audience-focused strategies for driving subscriptions & LTV, and preventing churn using our channels. I developed strategies for major product launches, including Podcasts and SiriusXM and worked with cross-functional teams to ensure scalability and consistency.
2017 - 2018
I was one of the first members of a new digital marketing team for AEG Presents. At AEG, we built a bespoke marketing tech stack, including a migration of our database and custom integrations with ESP and CDPs. I was able to deepen my technical skills through project managing these integrations and working hand-in-hand with our product manager. From this experience, I have become a highly technical marketer who can defend not only the “Why” but also the “How”.
Ticketmaster, Digital Marketing Manager, 2015 - 2016
Responsys/Oracle, Deliverability Specialist, 2015
Apple Music, CRM Manager, 2014-2015
JamBase.com, Senior Production Manager 2013-2014
Skimlinks, Marketing Coordinator 2012-2013
Customer Segmentation & Personas
Tactical Email, Push & SMS Execution
Referral & Loyalty Programs
Customer Data Privacy
CDPs (Lytics, Segment, ActionIQ)
E.W. Scripps School of Journalism
BSJ, Broadcast Journalism & Marketing
2007 - 2010
I graduated early from Scripps, one of the nation's top journalism schools, which I attended on full academic scholarship. My focus was in Radio and Television broadcast journalism, which built my mass communication skills. I also specialized in Marketing, through the College of Business. During college, I worked at WOUB TV and Radio, was an elected officer in College Democrats, and tutored English writing for Graduate, PhD, and ESL students.