a bit about me:
After 10+ years of working in-house for companies like DoorDash, Pandora, LiveNation, and AEG Presents, I have a proven track record of building lifecycle marketing solutions that scale. Whether your retention marketing program is just getting started, or you're looking to take your established team to the next level, I have the experience to get help.
What I can help you do
Retention Strategy - Increase customer LTV by leveraging and optimizing owned channels
Project Management - CRM tool implementation including ESP migrations
Team Structuring - Offering guidance to leadership on how to build a high-impact CRM team; developing structures to drive ROI, reduce mistakes and increase efficiency
Personalization & Data Implementation - Making use of your existing datasets effectively & integrating new data streams
Training - Team onboarding documentation and training
Whether it’s tackling a massive technology or implementation project, building a program from scratch, optimizing your existing program, or something else, I’d love to talk with you.